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Ayala outsourcing unit bullish of prospects amid downturn
(April 2009)
HRMALL, INC., the human resource (HR) outsourcing unit of the Ayala Corp., will push its services to domestic and regional clients, confident that the novelty of its services would allow it to weather the poor economic climate.
In a telephone interview last Wednesday, HRMall General Manager Maria Angelica B. Rapadas said she does not see the company being adversely affected by the current economic slowdown given that HR out-sourcing is a relatively new concept.
Although HRMall’s first client outside the Ayala group was a local manufacturing company, Ms.Rapadas said the firm would primarily be offering its services to foreign corporations, which could save more by out-sourcing.
"Our service would not necessarily lead to cost savings for local firms," she said. "We would still have local clients but [we are targeting] the bigger organizations that want their HR departments to play a more strategic role in a company’s growth."
She said HRMall will take on the administrative duties that companies’ HR departments usually perform, allowing these units to focus on functions that could help firms grow such as organizational planning, staff training and development and succession preparation.
HRMall opened its first foreign office in Singapore in November to market its services to Englishspeaking companies there.
The firm eventually wants to expand to Australia, Hong Kong, Malaysia and New Zealand. In a telephone interview yesterday, Oscar R. Sañez, chief executive officer of the Business Process Outsourcing Association of the Philippines, said US firms still provide the most work for offshoring work
here including HR.
"You have to consider that every firm has an HR function and that could be outsourced," Mr. Sañez replied when asked about the potential of this offshoring segment, but could not immediately give an estimate of its growth pace.
Ms. Rapadas said the company plans to increase its work force and operations this year, both of which would be financed by internal cash but declined to provide details.
HRMall, which started in 2006 as the HR and payroll service center of the Ayala group of companies, hiked its paid-up capital to P444.50 million to pay the advances from affiliate HRMall Holdings, Inc. worth P419.50 million.
The firm paid using shares from the increase of its authorized capital stock to P600 million from P100 million, documents from the Securities and Exchange Commission showed.
Ms. Rapadas declined to give details on how the firm used the loan from HRMall Holdings.
Source: BusinessWorld Online
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